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Denny Hatch has followed his popular Secrets of Emotional,
Hot-Button Copywriting with another terrific book of compilations
from his extensive archives.
A prodigious researcher, Denny saved every quote or bit of advice
he ever came across, collecting these in 99 different categories.
From Advertising through Writing, you'll find tidbits on creativity,
headlines, marketing, overwork, politics, and website design, to
mention just a few that will be helpful to authors, speakers, and teachers.
This is a book to browse for fun as well as to pick up when you
need a catchy phrase to liven up an article, an anecdote to add
to a speech, or advice for a friend or client.
Denny is a regular columnist for Target Marketing and editor of
the e-newsletter, Business
Common Sense, published by the Target Marketing Group.
Subscriptions are free. |
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When Denny Hatch and I were at Columbia University at the same
time, I thought he had one of the quickest minds I'd ever
encountered. His witty repartee was legendary among our circle of
friends, and he had an amazing memory for people he'd met and books
he's read.
He went on to become the most respected authority on direct mail
in the U.S. Who's Mailing What is the world's largest archive of
winning direct mail, with over 250,000 actual pieces. From these,
Denny has drawn those he considers to be the top sellers, and turned
those into The Secrets of Emotional, Hot-Button Copywriting: How
to Employ the 7 Key copy Drivers that Make People Act.
But this book is not just for those seeking a career in
advertising. Rather, it offers a wealth of ideas for all kinds of promotion.
Order from Direct
Marketing IQ, a division of Target Marketing, which publishes
Hatch's excellent Business
Common Sense newsletter.
And visit his website: www.dennyhatch.com. |
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Patricia Fry has had a long career in publishing. The author of
more than thirty books, she's the founder of SPAWN, the Small
Publishers And Writers' Network, which assists small and
self-publishers by sharing information and resources.
Fry's company, Matilija Press, has published such popular titles
as The Right Way to Write, Publish and Sell Your Book, and How
to Write a Successful Book Proposal in 8 Days or Less.
Patricia has quoted me in some of her books, and when she was
working on this compilation of tips and techniques for book
promotion, she asked me to share some of my successful approaches. So
I'm happy to be among the experts she features in this volume.
This book is invaluable for all authors. In addition to 250
low-cost ideas, it contains online resources for such things
as catalogs, press release services, book trailers and podcasts, and
online book review sites.
It also contains sample marketing plans and a comprehensive index.
Just named one of the 10 best books for writers by
The Writer. |
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An online platform is essential for all authors, not just
those who publish their own books. Agents and editors want an
author to have a solid online presence, with an attractive and
effective website, and contacts in social media.
Stephanie Chandler used her business background to assemble a
directory of resources for entrepreneurs, www.BusinessInfoGuide.com,
and to create a custom business writing and marketing service.
She's also written two books, and in this new one, she draws
together many of these resources to offer a clear guide to everything
from website content, media kits, blogs, newsletters, and more.
Interviews with successful authors provide specific advice that
worked for them, as well as helpful tips.
Her pointed questions have produced a variety of answers, along
with many URLs and strategies for such things as getting the most
from Amazon.
There's a Directory of Resources and an index to make finding
specific things easier. |
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If you think you have a great TV or movie idea, wouldn't you want
advice from two successful producers?
Jonathan Koch was an agent and Robert Kosberg a producer when they
joined forces to become "pitchmen." That means they're the
folks who "pitch" ideas to Hollywood.
Combining straight text with specific quotes from each of them,
they cover the appropriate length for pitches, how they're structured
(in three "acts" like a play), and definitions of "high
concept." They explain, with examples from movies and TV shows
we're all familiar with, how "high concept" ideas create an
immediate visual image in just a few sentences, while "low
concept" pitches depend more on drama, dialogue and character
relationships, so the pitch requires an entire script.
They discuss how to get ideas, offer examples of the worst pitches
they've encountered, how much the idea is worth, and how to protect
your ideas. They also cover preparing the "treatment," and
how to "get a meeting."
Lots of examples, resources, and a glossary. |
Laurie Lewis, who has operated a freelance medical
writing and editing business in NYC since 1985, wrote the
first edition of this book in 2001. The updated second edition
contains 15 chapters covering different
methods of pricing, record-keeping, a case study on a project,
negotiating, contracts, FAQs. Among
the advice in the book I heartily endorse is Never
agree to work for less than you know a job is worth. She also
suggests possible compromises, such as non-monetary compensation or
concessions such as changing the deadline, having expenses covered,
or similar strategies. Laurie also suggests you refuse
to work without a contract, and insist that it covers more than just
the fee. Order from the publisher,
Outskirts Press, at www.outskirtspress.com
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Moira Allen is the acclaimed publisher of one of the most
trusted newsletters for freelance writers: Writing
World. Her books cover writing contests, query letters,
preparing your manuscript, and more. This revised edition of
her classic is available from Allworth
Press.
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The Fine Print of Self-Publishing, by
Mark Levine, which compares and ranks 45 companies in this growing
field. Full review HERE.
The Step-By-Step Guide to Self-Publishing for Profit!
by C. Pinheiro with Nick Russell, Pineapple
Publications. Read Bobbi's review HERE.
The Well-Fed Writer (updated) and The
Well-Fed Self-Publisher by Peter Bowerman.
Read reviews HERE and HERE.
Publishize: How to Quickly and Affordably
Self-Publish a Book That Promotes Your Expertise, by Susan Daffron, a
hands-on guidebook for entrepreneurs who want to add a new revenue
stream to their business. Read the table of contents and some sample
pages at: www.logicalexpressions.com.
Release
Your Writing: Book Publishing Your Way, by
Helen Gallagher. Read Bobbi's review HERE.
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This best-selling manual on self-publishing has shown thousands of
people the faster, surer way to break into print, by the leading
authority on how to write, publish and promote books. |
This manual is your complete reference for writing, printing,
publishing, promoting, marketing and distributing books.
You will discover how easy it is to:
• Build your book rather than just write it—and
copyright it in your name.
• Multipurpose your “book” into downloadable, CD
and ebook versions.
• Wring maximum value out of your “book” by
spinning off audiotapes, videotapes, magazine excerpts, foreign-language
editions and more.
• Bypass the publishers and go direct to a short-run book printer.
• Set up your own publishing company and take the tax breaks.
• Promote your books with email, book reviews, autographings,
feature articles and radio/TV interviews.
• Get your book into chain bookstores, online bookstores,
specialty stores and catalogs.
• Use the Internet for promotion. Appendix 2 has over 40
pages of valuable resources complete with email and Web site addresses.
Dan Poynter is the author of more than 80 books. His seminars have
been featured on CNN, his books have been pictured in The Wall Street
Journal, and his story has been told in U.S. News & World Report. |
I See Your Name Everywhere, by Pam Lontos.
Full review HERE.
The Thrifty Author’s Guide to Launching
Your Book Without Losing Your Mind, the first in a series by
author and international speaker Gail Martin. Mini-review HERE.
Work Less, Do More: the 14-Day Productivity Makeover,
by Jan Yager, Ph.D.
Full review HERE.
How Women Make Money, by Julie V. Watson
(Dundurn, 2004) www.gotocreativeconnections.com
Other books by Julie Watson at: www.seacroftpei.com
